It sounds like it shouldn’t work: take a photo on your phone, and a shirt arrives that fits better than anything you’ve bought off a rack. Here is what the camera actually captures, why it can outperform a tape measure in the hands of someone untrained, and what you need to get right on your end for it to work.

A genuine made-to-measure shirt almost always costs more than something pulled off a rack. The reasons are concrete — pattern, measurement method, fabric, labour, construction — and not every shirt sold as “made-to-measure” actually delivers on all of them. Here is what the price difference is really made of, and what to look for before you decide it’s worth paying.

Standard sizing was built for mass production, not for the individual. Here is why the compromise exists, what it costs you, and what a shirt made to your exact measurements actually changes.

Every Dresilo shirt is made from deadstock cloth. Once our allocation runs out, the fabric is gone — no reorder, no substitute. Here is the current selection, and why each piece earned its place.